Sustainability can be a powerful message when telling the story of your brand and products. Your social and environmental efforts will build customer trust. It lets them know that you care about your products, the people who make them, and that you want to give your customers the best product you can. However, you will need to make sure that you practice what you preach. You will need to be able to back up any sustainability claims you make. But if you get the message right, sustainability will help you reach new customers and boost brand loyalty.