The challenge was clear: how could we create a campaign for World Menstrual Health Day that not only celebrated the journey of menstruation but also underscored the pressing need for greater support in this realm?

Inspired by Insight: eager to get real results, we initiated a comprehensive study with iVox. The study delivered insights that added depth and credibility to the campaign. It brought to light the profound isolation and loneliness experienced by 1 in 3 women during menstruation, a poignant revelation that became central to the campaign narrative.

Guud Ambassador: Recognizing the need for a powerful spokesperson, we found a perfect ally in athlete Naomi Vandenbroeck. Her partnership added an inspirational face to the campaign and strengthened its message of empowerment.

Captivating Campaign Video: The campaign video, produced in collaboration with Motion Stories, was a masterpiece that encapsulated the spirit of the campaign. It weaved together the stories, statistics, and emotions into a visually striking narrative.

World Menstrual Health Day Release: On the big day, the campaign video was unleashed across social media channels, websites, and news outlets, capturing the hearts and minds of viewers.

The collaboration between Guud Woman and Two is a Crowd led to remarkable outcomes:

Community Growth: Guud Woman's online community flourished, witnessing a marked increase in engagement and followers. This reflected the surging interest in menstrual health conversations and the collective empowerment it fostered. The campaign was shared by many on social media & really struck a chord with women across the nation. 

Media Coverage: The campaign secured extensive national media coverage, with stories featured in (online) newspapers, magazines, digital platforms and radio.