
This is the sequel to part 1 of the blog post on influencers putting up paywalls.
Besides Manon’s view on the matter, I also wanted to see how influencers themselves are looking at this trend of offering exclusive content through subscription. I caught up with flower arranger and marketeer Loes from @wildflowersandvodka. Since she’s familiar with offering content behind a paywall, I was curious about her point of view.
“I don't know if influencers giving life advice, are that different from all the life coaches out there. They're often not qualified either, but they're just talking through experience. Sure, there are boundaries and I don't agree with people giving inexperienced life advice. Also, Instagram shouldn’t be the platform to seek real medical advice. In my opinion, the government could play a role by providing frameworks for what is allowed and what is not.”
“Overall, I think this business model allows influencers to take themselves more seriously and consider their online activities as a job instead of just entertainment. As long as you’re talking from experience and frame it the right way, I see potential in this paywall business model.”