BE Vegan's Try Vegan challenge sought to inspire all Belgians to embrace plant-based choices throughout November. Two is a Crowd's mission was to amplify this message and engage key media outlets, partners and influencers to spread the word.

National Press Release:

Two is a Crowd commenced the campaign with a national press release, highlighting the significance of the Try Vegan challenge and its impact on sustainable living. The release featured compelling statistics, personal testimonials, and a clear call-to-action to encourage widespread participation.

Kick-off Event at WILDn:

To kickstart the Try Vegan challenge, Two is a Crowd orchestrated a memorable event at WILDn, the plant-based haven in Sapphire House Antwerp. The event showcased a delectable 6-course dinner, a culinary masterpiece co-created by esteemed chefs Bart De Pooter and Laurence Haegeman. Invitations were extended to press and influencers, creating a buzz around the challenge and generating real-time coverage.

Culinary Collaboration: Chefs Bart De Pooter and Laurence Haegeman brought their culinary expertise to the forefront, crafting an exquisite 6-course dinner that showcased the diverse and delicious possibilities of plant-based cuisine.

Influencer Engagement: A carefully curated guest list of press and influencers ensured that the event reached a wide audience through social media platforms. Live updates, photos, and videos generated organic interest and conversation around the Try Vegan challenge.

WILDn Experience: The choice of WILDn as the venue added a layer of authenticity to the event, allowing guests to experience the vibrant and flavorful world of plant-based dining in a chic and inviting setting.

Recipes from Chefs: Both chefs generously shared two recipes with Two is a Crowd, allowing us to provide the press with a taste of the culinary brilliance behind the Try Vegan challenge. This resulted in widespread coverage as the press enthusiastically shared these recipes ((especially on November 1st, World Vegan Day) further amplifying the campaign's message.

The collaborative efforts led by Two is a Crowd yielded outstanding results:

Media Coverage: The national press release garnered extensive coverage across various media channels, reaching a broad audience and driving awareness of the Try Vegan challenge.

Social Media Impact: The event generated a substantial buzz on social media platforms, with influencers and attendees sharing their experiences, photos, and positive feedback, further amplifying the message of sustainable living.